Carrie DiMatteo, PhD
Dr. DiMatteo’s “ME” lab conducts research rooted in a basic question in social cognition: Why do we think about ourselves when we interact with others?
The ME lab focuses on self-focused attention, which means paying attention to yourself (your thoughts, feelings, and how you are coming across) during social situations. We look at how this inward focus relates to self-consciousness, self-esteem, and social anxiety. We also study how relational threats and bolsters to the self, intending to make people feel good or bad about the self, might interact with people’s focus of attention on the self./p>
One way we study self-focus is by examining the words people use, specifically in people’s use of self-focused pronouns (e.g., I, me, my). In the context of social media, using simple technology, we can observe how people navigate social networking sites, what they choose to post, and how they respond to others. This helps us understand how people think about themselves while interacting online.
By measuring how people present, monitor, and think about themselves during everyday interactions, the ME Lab hopes to better understand the role of self-focus in social interactions and mental health. Sometimes, and for some people, focusing on yourself can promote good self-esteem and healthy relationships. At other times, and for some others, too much self-focus can make it harder to feel good and connect well with others.
Leadership

Carrie DiMatteo, PhD
Examination of self-focused attention, its triggers and its consequences, by combining current technology and communication platforms as vehicles of investigate.
Current Projects
- Self-Regulation Online: How Self-Focused Attention in Social Media Influences Affect and Esteem​
- Content Analysis
- Data: Participants viewed their own social media feeds and reported on what they saw.
- Analysis: How does what you see and what you post make you feel (affect and esteem)? We developed a codebook and calibrated it. Next: coding, manuscript preparation.
- Linguistic Analysis
- Curated social media content
- IVs: Locus of Control, Self-Perception, Inclusion of Other in Self
- Self-focus as DV: using linguistic analysis to detect self-focus while scrolling
ME Lab Activities
Conference Presentations:
- Divirgilio, R., Park, D., Armanious, J., Flamholz, J., & DiMatteo, C. (2024, November 21-24). Self-regulation online: How self-focused attention in social media acts on state self-esteem [Poster presentation]. Psychonomic Society Conference, New York, NY, United States.








